In the hands of good SEOoptimize the display in the search results is a powerful tool. Often the optimization tests focus exclusively on the optimization of keywords that are similar to important optimization of the CTR. It cost optimization potentials can be tapped straight from the click-through rate with creativity and good observation of the search results. This is reinforced when the improved CTR then reacts and leads to an improvement of the search result items. In the snippets of four areas can roughly be optimized:
HTML title
The title is still one of the most powerful on-page factors. He probably has a direct impact on keyword-search result positions. The art here lies in the balancing of two requirements: first, the title should be short enough. Secondly, however, it should be long enough to accommodate plenty of relevant keywords. It is comparatively easily, if a page is optimized on a single keyword.
HTML Meta description
A good Meta description now bears a decisive role in confidence in the search results. Anyone who thinks on his quest to find the right answer can use it. However, when a snippet is so boring that it is not visually perceived, even the best description cannot help. Google supports this by the searched keywords, which are highlighted in bold in the snippet.
URL
A well-chosen URL can increase confidence in a search result further.An enormous SEO optimization potential lies hidden here!
Environment
The environment of the snippets is a rarely used as an optimization option. Google search results are reinforced with additional information.
Win customers with Google Places
You already have your website optimized for search engines. If so, wonderful! If you have not had time for it, you know whom to ask. In addition to your site but there are still a lot of other ways you can be found by your potential customers on the Internet better. An easy possibility is an optimized business listing in Google Places, the “Business Directory” of the most popular search engine.